Thursday, October 07, 2004
Nearing Salem, IL 912 miles
A bit of Salem lore is the creation of Miracle Whip by a local restaurateur. Located at 100 North Washington was Max Crossett's Cafe. According to the story, Kraft bought the recipe known as Max's "X-tra Fine Salad Dressing" in 1931 for $300. It was renamed Kraft's Miracle Whip and introduced in 1933 and it became a national success within weeks. With its tagline "Salad Miracles with Miracle Whip Salad Dressing," Perhaps, "Uncle Max" should have sold out to Procter & Gamble. http://www.wackyuses.com/miracle.html Note: this weblog is "PG" rated and some "wackyuses" have been removed to protect the naive. Walked 6 miles on trail today.
